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September 30, 2008I manage a small flight school and have been trying to get more people to come fly with us….my target market has been identified as already licensed pilots looking for a new adventure and further training…I want to market specifically my tailwheel program….Do you have any suggestions as to what would work best for doing this…such as flyers, or tri-folds, or TV adds, etc….We have around a $1000 budget so whatever we do will have to be cost effective.
Thanks!
You may want to consider having a website to get the most bang for your buck. The website below offers a comparison between a yellow pages ad & having a website. So you can most likely reach your goals for a lot less than $1000.
Horaayy..there are 2 comment(s) for me so far ;)
Since your target market is already licensed pilots then perhaps they could already be involved in some sort of pilots club where you could place flyers at. If there are any local magazines for your area with things to do, etc. perhaps you could place an advertisement in there as well. I wouldn't personally recommend doing a TV ad because your target will be much harder to reach that way and the chances of hitting your specific market are slim.
References :
You may want to consider having a website to get the most bang for your buck. The website below offers a comparison between a yellow pages ad & having a website. So you can most likely reach your goals for a lot less than $1000.
References :
http://affiliate-revenue-information.com/local